Australia has just now become one of the fattest populations in the world. This is in stark contrast to the manner in which Australians have been historically portrayed as a muscular, tanned and sporty collection of people. Why then has there been such a sudden change to our Aussie body shape in a relatively short time frame?

It's not that we don't realise we are getting bigger. The obesity problem is one everyone is aware of. The increase in 'diet' foods alone is an obvious indicator of market awareness. Hundreds of millions of dollars are spent annually by Government public health initiatives to reduce the obesity problem. Is there a general apathy about this problem amongst Australians?

The answer is generally NO when you examine the statistics showing Australians attempting various weight loss solutions from seeking professional advice to enrolling in weight loss programs or performing surgery. So why has it become so hard to lose some weight in 2009? To understand why it's so hard to lose weight, you first have to know what causes weight gain

In very simple terms, weight gain is caused when your daily energy (food) intake exceeds your body's energy demands. Say you ate 1600 calories of food per day but only burnt 1400 calories. There is 200 calories that hasn't been used and will need to be stored in the body as fat. To ensure you maintain a healthy weight you must achieve an energy balance when the food consumed is equal to the energy expended.

This concept of balancing energy isn't new and is universally accepted by all health professionals working in the weight loss area. In fact, the concept of consuming less calories than you expend seems very simple, but why do so many Australians have such difficulty in losing weight? There is a simple flaw in the energy balance method. The problem lies with measuring the amount of calories expended per day.

Dietitians, Nutritionists and even Personal Trainers typically use mathematical equations to estimate the energy expenditure of their clients. There are over ninety different equations that can be used to estimate energy expenditure. Each of these equations has been calculated by accurately measuring the energy levels of a "normal" group of people and then developing a "magic formula" that does not require accurate testing.

Most of these methods of energy estimation were calculated over 50 years ago. But is it accurate to use an equation based on a group of people 50 years ago? What if people are different in 2009? Many recent studies have shown that these predictive equations can over estimate the energy demands of today's population by as much as 50%. Which seems quite obvious when you look at our technology centered, sedantry lifestyles.

Take for example, my predicted energy expenditure per day is calculated at 1850 kcal but my accurately measured energy level is 1250 kcal per day. So it would make sense that if you want to design an eating plan for weight loss you first need to measure your energy expenditure

Advances in technology means tests are quick, simple and cost effective Using this accurate testing tool, a Health Practitioner can reliably design an individual eating plan that suits the energy needs of every client. This method removes the guess work from prescribing a diet. Performing individual energy tests on a regular basis has the potential to address the obesity epidemic facing the current and future generations.

Check out MoreEnergy.com.au to find out more

If You Want to Lose Some Weight Work Out How Much Energy YOU Need

Owning a direct selling business isn't for everyone. Some people just don't have the needed driving force to succeed. However, employing these five tips you may be able to make up one's mind if a direct sales business would be a good idea for you:

1. Be your own boss. You've put in the work for others long enough. You're ready to hit out on your own and start your own business. Be sure you have done some background research about what having your own business means before moving ahead with your plan. Know how much your start up fees will be, how many other associates are in your area, and what kind of compensation plan is available with the company you choose.

2. Success breeds success. Someone you know may be building a direct selling company in a different state from where you live. She's doing very well at what she does and her enthusiasm is contagious. She invites you to be part of her team, but take your time making a decision.

Before you sign the contract and pay for your start-up kit, do some research to see how successful she really is, as well as doing some checking on her sponsorship line. If you find that they have a successful upline that is supportive of her, as well as a satisfied downline, perhaps now is the time to sign on.

3. Belief is important. You have found a product that you feel is ideal, such as Maxgxl. It does just what it was advertised to do, and it is something you can't see yourself doing without. In fact, you've told all of your friends about it because it's so great. If this describes you, you may have found the ideal direct sales company to work with.

You must love the product your company offers in order to be successful at selling it. This is the first, and most important, decision to make before choosing a network marketing company. If you don't love, use, and trust in the products you sell, it will be evident to those you approach.

4. Do you love it? If the network marketing company you are evaluating is associated with an activity, is that activity something you're passionate about? Having a passion about nutrition, cooking, or whatever the activity, will help your customers see that you're trying to share something with them rather than trying to "sell them something".

5. How flexible are you? Are your children at an age where they don't need you quite as much as they used to? If you have some options in your schedule, network marketing might be a viable option. Not only can you choose the days and times that you work, you also have some level of control over what you make. If you are dedicated about growing a business, you are only limited by the amount of time and effort you use to do so.

If you think you have found the direct sales company that you can get behind 100%, congratulations! Take your time studying all you can learn and then step out into your new life. You may find, after doing your research, that you and network marketing are ideal together - a match made in heaven.

Unlimited free network marketing leads.

It's the holy grail of MLM isn't it?

We both know that fresh leads are the life blood of a network marketing business, however finding and purchasing pricey biz op leads can quickly drain the bank account of a new networker.

There must be a better way to lead generation besides harassing friends and family and wasting money on half interested Network Marketing Leads that won't even put up the $50 for the distributor kit.

What if there was a way where you could have hordes of red hot prospects that find YOU? That seek you out?

How would your business change this week if you had 40 new qualified people evaluate what you have to offer?

I struggled in my networking business for a long time, paying for expensive magazine co-ops that after hundreds of dollars yielded only one rep that dropped out. Hundreds more on real time leads that were a real time waste.

This business that was meant to be making me money was instead burning a hole in my wallet FAST.

Then it all changed. Why spend money on network marketing leads when I could have Google and Microsoft send me leads for free. Zip. Nothing. Not a penny.

Call it fortune, call it good luck, and mix it in with perseverance and hard work, but soon I discovered the secrets to building a massive thriving network marketing business online without emptying the wallet.

Now you could go through the long process I did. Or instead a MUCH better way would be to learn from my mistakes and most importantly from my HUGE successes.

Now I'll be the first to admit I did have a small advantage being able to write software. Now this program I created was able to pull together all the data I needed to know where to laser target my efforts for incredible results.

But now here's the real magic of network marketing. While I might charge $497 for this software, I give it away to all my team members with some advanced SEO training so they know exactly how to put it to use.

That why I love this business, you get access to support from people that you could never otherwise.

You can find out more by heading to my blog now at www.duplicationformula.com.

Have a prosperous day!

Daniel Campagnoli

SEO Wizard